| Biography: |
A discovery strategy helps product managers and teams decide on high-value features or products to build. It starts by identifying problems and understanding the customer needs so you can refine product ideas and develop effective ways to bring them to life. Most of the time, 9 out of 10 new products fail the first encounter with real users. Why is it? On the courage of the ???brilliant idea???, after a quick study of competitors and a couple of focus groups with the target audience, the creators proceed to design the prototype. With sufficient funds, companies launch a product on the market, and it soon becomes apparent that something has gone wrong. All because they did not pay due attention to one important stage even before the development of the product. From the time a user accesses your product to the time they end using it, FullStory records every movement, keypress, and movement on-screen, which is very important in product discovery. This allows you and your investors to see your product through your users8217; eyes, allowing you to understand the behavior that drives your data. |
